Introduction
The E=MC² Company is a social business on a mission to change the world for the better. A "social business" is a mission
driven enterprise that makes money, while benefiting
society. We want to create a greener
lifestyle that is more earth friendly, people
friendly, and health friendly.
We operate a
online platform ("infrastructure") for social change, called the "E=MC² Green Community Platform", which brings together millions of investors, issuers, companies, non-profit organizations and people interested in small eco-friendly, socially responsible and sustainable social businesses. The platform taps into the creative and collaborative spirit of humanity to change the world for the better.
We generate multiple streams of revenue from millions of members and organizations, which actively participate in the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products.
Profits come from: advertising, trading of securities, online and offline sales of green products, green business certifications, member subscriptions, and payment processing.
We share a portion of our revenue with members and to fund charitable programs, such as .MakeHungerHistory.com to alleviate hunger and
poverty in third world countries. The program
hopes to raise $100 million over the next 10 years
to fight poverty and to make the world a better
place.
^ back to top
About the E=MC² Green Community Platform
The E=MC² Green Community Platform includes a social stock exchange ("the Green Stock Exchange is modeled after AIM London Stock Exchange and NASDAQ"), a green social network ("modeled after MYSPACE and FACEBOOK"), a green ad network ("modeled after GOOGLE'S ADSENSE "), a green business certification program, community driven brands, greener products, and a green magazine.
 |
As explained earlier, millions of members and organizations take a pro-active approach to the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products.
The E=MC² Company rides an explosive paradigm shift occurring in society values, one that speaks to healthier living that is more economically, environmentally, and spiritually sustainable than now prevails.
We cultivate a new breed of consumers that are more concerned about human rights, fair trade, organic foods, the environment, health, sustainable practices, and spiritual and personal development, which is loosely classified as LOHAS consumers (LOHAS is an acronym for Lifestyles of Health and Sustainability).
Studies have classified 23% of the U.S. population
(about 50 million adults) of the U.S. adult population
as " LOHAS", who tend to make their purchasing decisions in keeping with their values of social and environmental responsibility. It is a $230 billion market segment in the United
States alone and a $546 billion market worldwide.The
leading countries spearheading this green movement
is Japan and Taiwan.
The E=MC² Green Community Platform will empower millions of members and organizations worldwide to change the world for the better. This includes, but not limited to the following inter-connected collaborative systems, brands, products and services below. One User ID can access all the following products and services below:
- social stock exchange: the Green Stock Exchange is North America's first social stock exchange. The eBAY.COM AUCTION STYLED online bulletin board for trading securities empowers social businesses, which are more
earth friendly and humanity friendly. The exchange makes it easier for people to invest in green companies ("it is modeled after AIM London Stock Exchange and NASDAQ "). Since all the listed companies on the exchange are pre-screened, evaluated, and audited according to social and sustainable guidelines set by the exchange, it will make it much easier for green investors to find and support social businesses. The GREENSX provides opportunities for small green Issuers to access public equity capital efficiently, while providing early stage investors, angel investors, and venture capitalists with greater liquidity.
- green social network: the E=MC² Creative Friends Network is a green social network ("it is modeled after MYSPACE and FACEBOOK") , where people can make friends with other green revolutionaries ("includes blogs, forums, wikis, start-a-business, search engines, classified, personals, photos, jobs,art, music, movies, videos and more").
At our online social network, our goal is to help our members reach their full potential through creativity and to be more socially conscious. We also help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting their favorite charity. Come join millions of us on our journey to create a greener planet (it is FREE to join).
- green ad network: AdCharity is an ad auction and ad delivery network ("it is modeled after GOOGLE'S ADSENSE"), that allows marketers to reach people interested in green living. Products that can be advertised includes: hybrid and electric cars, organic and natural food, organic and natural personal care products, yoga, tai chi, massage centers, spas and fitness products, green and sustainable building, eco-tours, hiking and wilderness trips, energy efficient electronics/appliances, socially responsible investing, natural household products (paper goods and cleaning products), natural and preventive medicine (naturopathic, Chinese medicine, etc.), fair-trade fashion, and eco-publications;
- green business certification program: Green Business Certified Program is a program for certifying and auditing green businesses. Certified companies can use the Green Business Certified Logo to indicate to customers, employees, investors and stakeholders that you are a green company.
- community driven brands: a "community driven brand" is a unique concept; it allows millions of members from the E=MC² Creative Friends Network to jointly-participate in the creation, the development, the selection, the marketing, and the promotion of greener products. The best ideas are selected via a democratic voting system, like reality TV show DANCING WITH THE STARS and AMERICAN IDOL, for commercialization.
- greener products (interactive): from the "community driven brand" concept, the winning designs are manufactured under fair trade conditions and sold / distributed to socially conscious retailers and partners worldwide, such as Whole Foods, Wild Oats Markets, Urban Outfitters, Loblaws...etc We share a portion of the revenue with winners and charities.
RewardBunny.com Program: Our RewardBunny.com program uses Web 3.0 to seamless integrate online experiences with offline experiences. By taking a picture of a special type of Mobile 2-Dimensinal Barcode on our product labels via a cell phone,consumers can immediately receive reward points, receive product information and coupons, send in their opinions and ideas, and enter contests online.
Not only can community members help develop products online, but they can also interact with us and with other community members ("example: get recommendations") while in-store ("example: while shopping in a supermarket") via their cell phone.
We also make it easier for people to earn extra money or to start their own business, while benefiting society. We have seeded the "community driven brand" with the following products:
- green magazine: LOHAS Magazine is an online open source catalogue and magazine created by blog journalists and citizen reporters, for LOHAS (Lifestyles of Health and Sustainability). Citizen journalists, movie-makers and photographers bring the stories and images.
Subject include: climate change, news, health, the environment, social issues, conservation, green products reviews, videos, global warming, cooking, gossip, advice and whatever suits your taste. It is a magazine create by the people, for the people.
- green charity: Green Charity is
"Charity Without Boundaries".
The Green Charity program is a non-profit social network that puts you in touch with thousands of non-profit organizations, volunteers, donors, and recipients from all over the world. It makes it easier for people to find and donate to charities.
Don Tapscott, author of Wikinomics: How Mass Collaboration Changes Everything, urges people to consider new business models, including the wiki workplace and open platforms, which tap into the collaborative spirit. Push programs assume demand can be forecast and treat people as passive consumers. In Wikinomics, the new pull platforms are customized and flexible and treat people as networked creators. For example, rather than relying on music companies to pre-determine the mix of songs on a CD, an increasing number of music listeners are downloading individual tracks and assembling their own tailored sequence of songs. Another good example is blogging tools that provide everyone with the capability of quickly “publishing” their perspectives and creative content like music, photos and even video (example YOUTUBE.COM) and making it broadly available to others.
The E=MC² Green Community Platform empowers revolutionaries who wish to change the world for the better.
^ back to top
About the Green Stock Exchange (GREENSX)
The Green Stock Exchange (GREENSX) is North America's first social stock exchange. In fact, it is world's first stock exchange opened in any developed country; we serve the U.S.A., Canada, Europe and Asia.
The Green Stock Exchange (GREENSX) is a new “Web 3.0 eBAY.COM AUCTION STYLED” online electronic bulletin board and social network dedicated to Direct Public Offerings (“DPO”), Initial Public Offerings (“IPO”) and to the |
