Letter from the Founders
"Come Join the Green Revolution by Becoming a E=MC² Company Shareholder [owner of the Green Stock Exchange (GREENSX)] "
Dear Friends and Green Revolutionaries,
We are delighted you are you are reading this letter and considering an investment in the E=MC² Company (owner of the Green Stock Exchange (GREENSX)).
The E=MC² Company is a social business on a mission to change the world for the better. A "social business" is a mission
driven enterprise that makes money, while benefiting
society.
We are part of a loosely organized international green movement identified as LOHAS (Lifestyles of Health and Sustainability). Studies have classified 23% of the U.S. population (about 50 million adults) of the U.S. adult population as " LOHAS"; LOHAS members are those who are passionate about the organic foods, the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. It is a $230 billion market segment in the United States alone and a $546 billion market worldwide.The leading countries spearheading this green movement is Japan and Taiwan.
We operate a
online platform for social change, called the "E=MC² Green Community Platform", which brings together millions of investors, issuers, companies, non-profit organizations and people interested in small eco-friendly, socially responsible and sustainable social businesses. The E=MC² Green Community Platform includes a social stock exchange ("the Green Stock Exchange is modeled after AIM London Stock Exchange and NASDAQ"), a green social network ("modeled after MYSPACE and FACEBOOK"), a green ad network ("modeled after GOOGLE'S ADSENSE "), a green business certification program, community driven brands, greener products, and a green magazine.
The platform taps into the creative and collaborative spirit of humanity to change the world for the better.
We generate multiple streams of revenue from millions of members and organizations actively participating in the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products.
Profits come from: advertising, trading of securities, online and offline sales of green products, green business certifications, member subscriptions, and payment processing.
We share a portion of our revenue with members and another portion is used to fund charitable programs, such as MakeHungerHistory.com to alleviate hunger and
poverty in third world countries. The program
hopes to raise $100 million over the next 10 years
to fight poverty and to make the world a better
place.
You can
become a catalyst for positive social change, by joining us on our quest for better health and sustainability.
The Offering
We are making a Direct Public Offering (DPO) for sale of shares to the public. These shares are being sold to green investors, who wish to make the world a better place. If you are a green revolutionary, join us on our quest by investing in our shares to make the world a greener place:
Company Name: E=MC² Company Inc. (owner of the Green Stock Exchange)
Company Type: Canadian Federally Incorporated Corporation (corporation number: 679308-8)
Offering Amount: US $ 5,000, 000
Share Class: CLASS A CONVERTIBLE PREFERRED STOCK
Price per Share: US $2.00
Minimum Purchase: 10 shares (US $20.00)
Shares Tradable on Secondary Markets: Yes (on the new Green Stock Exchange)
Stock Exchange: Green Stock Exchange
Stock Symbol: EMC2
Annual Return: The Shares have an annual rate of return of nine (9%) for the first twelve months and 8% thereafter until maturity, simple interest, paid annually, with a maturity date of sixty (60) months from the Commencement Date of each Share. The Shares offered pursuant to this EMC2 Offering Circular will be unsecured.
Offering Circular: EMC2 Offering Circular (Prospectus)
Initial public offerings of shares directly to the public without the use of a middleman is a rare event, but that is thinking outside the box from a small independent Canadian company of social entrepreneurs, headed by artist & social entrepreneur David Kam.
To learn more about the offering, click here >
About Our Business
The E=MC² Green Community Platform includes a social stock exchange ("the Green Stock Exchange is modeled after AIM London Stock Exchange and NASDAQ"), a green social network ("modeled after MYSPACE and FACEBOOK"), a green ad network ("modeled after GOOGLE'S ADSENSE "), a green business certification program, community driven brands, greener products, and a green magazine.
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As explained earlier, millions of members and organizations actively participating in the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products.
The E=MC² Company rides an explosive paradigm shift occurring in society values, one that speaks to healthier living that is more economically, environmentally, and spiritually sustainable than now prevails.
We cultivate a new breed of consumers that are more concerned about human rights, fair trade, organic foods, the environment, health, sustainable practices, and spiritual and personal development.
The LOHAS movement is a $546 billion market worldwide, so the opportunity is huge.
The E=MC² Green Community Platform will empower millions of members and organizations worldwide to change the world for the better. This includes, but not limited to the following inter-connected collaborative systems, brands, products and services below. One User ID can access all the following products and services below:
- social stock exchange: the Green Stock Exchange is North America's first social stock exchange. The eBAY.COM AUCTION STYLED online bulletin board for trading securities empowers social businesses, which are more
earth friendly and humanity friendly. The exchange makes it easier for people to invest in green companies ("it is modeled after AIM London Stock Exchange and NASDAQ "). Since all the listed companies on the exchange are pre-screened, evaluated, and audited according to social and sustainable guidelines set by the exchange, it will make it much easier for green investors to find and support social businesses. The GREENSX provides opportunities for small green Issuers to access public equity capital efficiently, while providing early stage investors, angel investors, and venture capitalists with greater liquidity. Learn more about the Green Stock Exchange >
- green social network: the E=MC² Creative Friends Network is a green social network ("it is modeled after MYSPACE and FACEBOOK") , where people can make friends with other green revolutionaries ("includes blogs, forums, wikis, start-a-business, search engines, classified, personals, photos, jobs,art, music, movies, videos and more"); at our online social network, our goal is to help
our members reach their full potential.
At our online social network, our goal is to help our members reach their full potential through creativity and to be more socially conscious. We also help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting their favorite charity.
Come join millions of us on our journey to create a greener planet (it is FREE to join).
- green ad network: AdCharity is an ad auction and ad delivery network ("it is modeled after GOOGLE'S ADSENSE"), that allows marketers to reach people interested in green living. Products that can be advertised includes: hybrid and electric cars, organic and natural food, organic and natural personal care products, yoga, tai chi, massage centers, spas and fitness products, green and sustainable building, eco-tours, hiking and wilderness trips, energy efficient electronics/appliances, socially responsible investing, natural household products (paper goods and cleaning products), natural and preventive medicine (naturopathic, Chinese medicine, etc.), fair-trade fashion, and eco-publications;
- green magazine: LOHAS Magazine is an online open source catalogue and magazine created by blog journalists and citizen reporters, for LOHAS (Lifestyles of Health and Sustainability). Citizen journalists, movie-makers and photographers bring the stories and images.
Subject include: climate change, news, health, the environment, social issues, conservation, green products reviews, videos, global warming, cooking, gossip, advice and whatever suits your taste. It is a magazine create by the people, for the people.
- green charity: Green Charity is
"Charity Without Boundaries".
The Green Charity program is a non-profit social network that puts you in touch with thousands of non-profit organizations, volunteers, donors, and recipients from all over the world. It makes it easier for people to find and donate to charities.
Don Tapscott, author of Wikinomics: How Mass Collaboration Changes Everything, urges people to consider new business models, including the wiki workplace and open platforms, which tap into the collaborative spirit. Push programs assume demand can be forecast and treat people as passive consumers. In Wikinomics, the new pull platforms are customized and flexible and treat people as networked creators. For example, rather than relying on music companies to pre-determine the mix of songs on a CD, an increasing number of music listeners are downloading individual tracks and assembling their own tailored sequence of songs. Another good example is blogging tools that provide everyone with the capability of quickly “publishing” their perspectives and creative content like music, photos and even video (example YOUTUBE.COM) and making it broadly available to others.
Once the social network is populated, we believe LOHAS members will become lifelong and loyal members. We also help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting their favorite charity. The LOHAS members remains our number one priority.
The E=MC² Green Community Platform empowers revolutionaries who wish to change the world for the better.
Our Growth Strategy: Triple Viral Expansion Loop Strategy
Our strategy to grow the "E=MC² Green Community Platform" is to self-replicate ourselves via a borg-like Triple Viral Expansion Loop growth strategy: one user becomes two, then four, eight, to a million and beyond.
We are the only company using a Triple Viral Expansion Loop growth strategy.
Viral Expansion Loops do not create content, but they organize it.
Single Viral Expansion Loops: Viral Expansion Loops have emerged as perhaps the most significant business accelerant to hit Silicon Valley since the search engine. They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr. The Viral Expansion Loop of people inviting each other to most social networks revolves around a user posting a widget to their page and having friends see their page. For example, on a typical social networking service like MYSPACE or FACEBOOK, users join a single large social network designed and run by the service's owner. Users then invite other users to join that same single large network-this is the viral adoption loop by which the network grows.
Double Viral Expansion Loop: Marc Andreessen's Ning social networking service, which has reached 230,000 networks, using a "Double Viral Expansion Loop" strategy, in which users join both existing user-created networks — one of the 230,000+ networks that already exist and/or create their own networks. Ning attracted 100,000 online groups in 6 months.
Triple Viral Expansion Loop: On our "E=MC² Green Community Platform" we use a "Triple Viral Expansion Loop" strategy. Users join the (1) E=MC² Creative Friends Network, which itself has multiple corporate social network and (2) users can also join some existing user-created networks and/or (3) create their own networks. This is a triple Viral Expansion Loop. These three Viral Expansion Loops feed one another: the more networks on "E=MC² Green Community Platform", the more users who are getting invited to join—and the more users who join, the more new networks that get created, leading to even more users being invited to join.
We feed this Triple Viral Expansion Loop with an exciting reward system, contests, monetary gifts, and add e-commerce capability to the mix ("people can open up their own business or sell their original creations or buy/sell stock"). The larger a viral expansion loop becomes, the faster it expands.
The larger a user's network of friends become, the more rewards and prizes they will receive; furthermore, the larger a users network gets, the more they can make the world a greener place, and the more money they can raise for charity. With this strategy we will create a greener
lifestyle that is more earth friendly, people
friendly, and health friendly.
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The Mission
We are a green lifestyle company of social entrepreneurs, empowering the green revolution. The company's mission is make the world a better place, as well as to promote health, sustainability, creativity and charity. We want to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.
- Health
Whenever possible, we will use natural and organic ingredients to help people become happier, healthier, and to live longer.
- Sustainability
We will be as much as possible earth friendly and take good care to protect the environment in production, packaging and transportation of products and throughout our business. We will educate and provide solutions to the public/suppliers about protecting the environment, fair trade and sustainability practices.
- Creativity
Using our online grass-roots green social network, we will empower people to reach their full potential, by giving people the opportunity to express their creativity, to share their ideas for sustainable living, to exchange concerned about health and social issues, to jointly-develop natural and organic foods, to encourage fitness and healthy living. By engaging the members in a lifelong participatory relationship, we will bring a healthy return for investors, while benefiting society.
In addition, we will provide our employees (which we call "green educators") with a happy, creative, fun and rewarding working environment.
- Charity
We believe in the interconnectedness of global economies, cultures, environments, and political systems, as well as the interconnectedness of mind, body, and spirit within individuals in order to achieve full human potential. We will work with celebrities, retailers, and influential people to help Make Hunger History (MakeHungerHistory.com) and to make it easier for people to support charities via our Green Charity website.
We Have a Long Term Focus
The Company needs time to grow. We are now just planting the seeds, so that the Company can take root and grow into a strong tree, that can bear delicious and plentiful fruits, like an apple tree. We therefore request that our shareholders take a long term view of the Company.
We do not plan to fall prey and sacrifice long term opportunities to meet quarterly market expectations. We have a long term focus, that is 5 years ahead, which we believe is the best way to bring the best returns for investors and stakeholders. This long term focus will allow the company to grow strong and to bear many fruits before harvesting.
We intend to make business decisions with the long term welfare of our company, our shareholders, and our stakeholders in mind; decisions will not based on quarterly accounting considerations.
Why Charity?
Charity, as part of a business model may seem strange, because we are not a non-profit organization. A venture capitalist may not want to fund our company because they believe in maximizing profits at all cost, that is why we are making a Direct Public Offering (DPO) instead to raise funds through green investors.
We believe a profit earning company, still has a social responsibility to society, not just a money making machine. Our company believes in providing whenever possible: organic, fair-trade, environmentally friendly, sustainable and great quality products/serves for our LOHAS members. Think Differently! We want to make the world a better place.
Some investors may not be comfortable helping society and charity in our business model, but we believe that we live in a inter-connected society, and it is our obligation as human beings to help one another ("to be more people friendly").
We as a LOHAS company, believe in the interconnectedness of global economies, cultures, environments, and political systems, as well as the interconnectedness of mind, body, and spirit within individuals in order to achieve full human potential. No matter what religion, all great teachings ask you to help and be good to your neighbors.
Although we may be a very small company now, we hope to raise $ 100 million for charities over the next 10 years. This is done by donating a portion of proceeds from all sales of our consumer products (beverages, sweeteners, shopping bags, advertising revenue) to charity, through our E=MC² Foundation. With your support, and maybe through our efforts, we may find a cure for cancer or HIV or hunger (poverty) in our lifetimes. So, come join the green revolution!
Like John Lennon said, "I may be a dreamer, but I am not the only one. So won't you join us and make the world a different one".
Employees as Green Educators
Our talented employees are called "green educators ". We hope to recruit and retain highly creative and action oriented people, who work hard and reflect our LOHAS values. We are looking for people who aspire to change the world for the better.
We will reward and treat our employees well. We intend to make work, a fun activity, that will stimulate creativity and motivation at the same time.
We intend to provide our employees, with medical insurance, flex-time hours, and recreational activities, such as outdoor environmental events and helping charities. We believe these activities build teamwork, improve health and productivity.
Through the talent of our employees, and their inspiration to change the world, we will build a world class company of green revolutionaries. Happiness of employees is paramount to retaining good people. We are focused on providing an environment where talented, and hard working people are rewarded for their contributions to the Company, including for making the world a better place.
History
Currently, the E=MC² Company is a small privately held Canadian federally incorporated company, founded in 2007.
We are social entrepreneurs, on a mission to empower LOHAS (Lifestyles of Health and Sustainability). The company is founded by artist & social entrepreneur David Kam (also founder of the Thinkism Art Movement , the first fine art movement of the 21st century - described as art with a social conscience) and cultural consultant / futurist ("trend expert") Kie Sasaki, to make the world a better place.
The founders had previous experience in operating an international consumers products company, so they are very knowledgeable in building a global brand and operating a multi-national company.
As far back as 1990, they had a idea to develop a socially responsible green company, having previously organized events to raise money for cancer research, AIDs research, and to prevent domestic violence.
In 1990, the founders pioneered the healthy Energy Drink, being the the first in the world to add ginseng and ginkgo biloba to formulate their Energy Drinks, after noticing people lining up to buy ginseng root in Chinatown. The founders' energy drink was one of the first LOHAS products on the market, even before the term LOHAS was created, since it was 100% natural, made with spring water, gives you an energy boost, and is good-for-your health.
They negotiated a 5 year franchising-licensing agreement with Grey Beverages, the largest independent bottler in Canada (now owned by Pepsi-Cola Bottling Group) to test market a E=MC² Energy Drink, for North Pole Beverages Co., in Western Canada (population 2 million people). The E=MC² Energy Drink outsold the Red Bull Energy Drink 5 to 1 and was the # 1 Energy Drink in the market where it was distributed; however distribution was discontinued when the Pepsi-Cola Bottling Group acquired Grey Beverages. E=MC² Company Inc. was formed in 2007 and acquired the rights to the E=MC² trademark worldwide.
Come join us and make the world a better place.
David Kam
Founder (Artist & Social Entrepreneur)
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