The E=MC² Company is a social business on a mission to change the world for the better. A "social business" is a mission driven enterprise that makes money, while benefiting society. We want to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

We operate a online platform for social change, called the "E=MC² Green Community Platform", which brings together millions of investors, issuers, companies, non-profit organizations and people interested in small eco-friendly, socially responsible and sustainable social businesses. The platform taps into the creative and collaborative spirit of humanity to change the world for the better.

We generate multiple streams of revenue from millions of members and organizations, which actively participate in the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products. Profits come from: advertising, trading of securities, online and offline sales of green products, green business certifications, member subscriptions, and payment processing.

The E=MC² Green Community Platform will empower millions of members and organizations worldwide to change the world for the better.

Triple Viral Expansion Loop Strategy

Our strategy to grow the "E=MC² Green Community Platform" is to self-replicate ourselves via a borg-like Triple Viral Expansion Loop growth strategy: one user becomes two, then four, eight, to a million and beyond. We are the only company using a Triple Viral Expansion Loop growth strategy. Viral Expansion Loops do not create content, but they organize it.

Single Viral Expansion Loops: Viral Expansion Loops have emerged as perhaps the most significant business accelerant to hit Silicon Valley since the search engine. They power many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr. The Viral Expansion Loop of people inviting each other to most social networks revolves around a user posting a widget to their page and having friends see their page. For example, on a typical social networking service like MYSPACE or FACEBOOK, users join a single large social network designed and run by the service's owner. Users then invite other users to join that same single large network-this is the viral adoption loop by which the network grows.

Double Viral Expansion Loop: Marc Andreessen's Ning social networking service, which has reached 230,000 networks, using a "Double Viral Expansion Loop" strategy, in which users join both existing user-created networks — one of the 230,000+ networks that already exist and/or create their own networks. Ning attracted 100,000 online groups in 6 months.

Triple Viral Expansion Loop: On our "E=MC² Green Community Platform" we use a "Triple Viral Expansion Loop" strategy. Users join the (1) E=MC² Creative Friends Network, which itself has multiple corporate social network and (2) users can also join some existing user-created networks and/or (3) create their own networks. This is a triple Viral Expansion Loop. These three Viral Expansion Loops feed one another: the more networks on "E=MC² Green Community Platform", the more users who are getting invited to join—and the more users who join, the more new networks that get created, leading to even more users being invited to join.

We feed this Triple Viral Expansion Loop with an exciting reward system, contests, monetary gifts, and add e-commerce capability to the mix ("people can open up their own business or sell their original creations or buy/sell stock"). The larger a viral expansion loop becomes, the faster it expands.

The larger a user's network of friends become, the more rewards and prizes they will receive; furthermore, the larger a users network gets, the more they can make the world a greener place, and the more money they can raise for charity. With this strategy we will create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

Some of the Services We Offer

With one User ID, members can access all the following products and services below:

In our business model, the Green Stock Exchange (GREENSX) is directly linked to our grass-roots Green Social Network, called the E=MC² Creative Friends Network. It gives millions of socially conscious citizens a easy way to participate in success of green businesses.

1. Green Stock Exchange (GREENSX)
The Green Stock Exchange is North America's first social stock exchange. The eBAY.COM AUCTION STYLED online bulletin board for trading securities empowers social businesses, which are more earth friendly and humanity friendly.

The exchange makes it easier for people to invest in green companies ("it is modeled after AIM London Stock Exchange and NASDAQ "). Since all the listed companies on the exchange are pre-screened, evaluated, and audited according to social and sustainable guidelines set by the exchange, it will make it much easier for green investors to find and support social businesses. The GREENSX provides opportunities for small green Issuers to access public equity capital efficiently, while providing early stage investors, angel investors, and venture capitalists with greater liquidity.

The Green Stock Exchange (GREENSX) will be great for social entrepreneurs, as well as for small businesses. We are focused on micro-financing for small businesses, who need to raise less than $25 million at a time.

Now, 99% of small businesses do not have access to public funds, yet small business has added 20 million new jobs over the last 15 years to the US economy, using less than 1% of publicly traded equity capital. Therefore, it is obvious that if small businesses had more access to public money via the Green Stock Exchange (GREENSX), they could propel the economy forward in a spectacular fashion.

Green Business Certified Program is a program for certifying and auditing green businesses. Certified companies can use the Green Business Certified Logo to indicate to customers, employees, investors and stakeholders that you are a green company.

2. Green Social Network: To empower the green revolution, we have created a grass-roots social network is like MYSPACE and FACEBOOK, but for green revolutionaries.

We bring LOHAS (Lifestyles of Health and Sustainability ) members together from all over the world to change the world for the better. LOHAS members are those who are passionate about organic foods, the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. These same people buy hybrid cars, eat organic foods, take eco-vacations, do yoga and tai chi, take alternative medicines, go to spas, support charity ...etc.

Studies have classified 23% of the U.S. population (about 50 million adults) of the U.S. adult population as " LOHAS", who tend to make their purchasing decisions in keeping with their values of social and environmental responsibility. It is a $230 billion market segment in the United States alone and a $546 billion market worldwide.The leading countries spearheading this green movement is Japan and Taiwan.

At our online social network, our goal is to help our members reach their full potential through creativity and to be more socially conscious. We also help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting their favorite charity.

Don Tapscott, author of Wikinomics: How Mass Collaboration Changes Everything, urges people to consider new business models, including the wiki workplace and open platforms, which tap into the collaborative spirit. Push programs assume demand can be forecast and treat people as passive consumers. In Wikinomics, the new pull platforms are customized and flexible and treat people as networked creators. For example, rather than relying on music companies to pre-determine the mix of songs on a CD, an increasing number of music listeners are downloading individual tracks and assembling their own tailored sequence of songs. Another good example is blogging tools that provide everyone with the capability of quickly “publishing” their perspectives and creative content like music, photos and even video (example YOUTUBE.COM) and making it broadly available to others.

By engaging members in a "lifelong participatory relationship", we will bring a healthy return for investors, while benefiting society and building a loyal foundation for future growth.

3. Green Media (New Media): Using Web 3.0 technologies, our green media (also called new media or online media) network is an grass-roots way of communicating and reaching Internet users, that share our vision for green living.

We believe the next evolution of media is to become a two way bridge allowing for people to have direct input into how products are created, companies are run, and how government is to work. We see this trend in American Idol, Second Life, YouTube.com, Linux and MoveOn.org.

The green media network serves 2 purposes: (1) allows green marketers to reach the LOHAS community and to provide them with information on health, sustainability, the environment, yoga and more; (2) give people a easy way to support charity to make the world a better place. Our green media consist of the following new media properties.

4. Community Driven Brands: A "community driven brand" is a unique concept; it allows millions of members from the E=MC² Creative Friends Network to jointly-participate in the creation, the development, the selection, the marketing, and the promotion of good-for-you green products for smart, healthy, social responsibility and sustainable living.

The best ideas are selected via a democratic voting system, not unlike reality TV show DANCING WITH THE STARS and AMERICAN IDOL, for commercialization.

Winning designs are manufactured under fair trade conditions and sold / distributed to socially conscious retailers and partners worldwide, such as Whole Foods, Wild Oats Markets, Urban Outfitters, Loblaws...etc

RewardBunny.com Program: Our RewardBunny.com program uses Web 3.0 to seamless integrate online experiences with offline experiences. By taking a picture of a special type of Mobile 2-Dimensinal Barcode on our product labe