Introduction

The Green Stock Exchange (GREENSX) is the first social stock exchange in North America. We are "empowering earth friendly and humanity friendly businesses ", such as social businesses (also called social benefit organizations).

The Green Stock Exchange (GREENSX) is a new “Web 3.0 eBAY.COM AUCTION STYLED” online electronic bulletin board and social network dedicated to Direct Public Offerings (“DPO”) and to the secondary market trading of SEC exempted Regulation A, SB-1, SB-2, small company offering registration (SCOR) shares and carbon trading under the United States Securities Act of 1933, with focus on small eco-friendly, socially responsible and sustainable businesses.

The Green Stock Exchange (GREENSX) will be great for social businesses, as well as for small businesses. Small business has added 20 million new jobs over the last 15 years to the US economy, using less than 1% of publicly traded equity capital. Therefore, it is obvious that if small businesses had more access to public money, they could propel the economy forward in a spectacular fashion.

Financial funding for small green businesses are scarce with public money; SustainAbility, a consultancy and think tank, says " money remains the main headache for social businesses; 72% of the social businesses surveyed cited raising money as their main challenge". The Green Stock Exchange (GREENSX) intend to bridge this funding gap. It allows investors of green businesses to have more options for quicker exit strategies. Many businesses with triple bottom lines (values, social and economic) make plenty of money - look at Aveda, Ben and Jerry's Ice Cream, The Body Shop, Smith and Hawkins. It is possible to be both ecologically sustainable and economically profitable.

88% of people think it is important for companies not to only be profitable, but to be conscious of their impact on the environment and on society.* Furthermore, 82% of U.S. citizens are concern about climate change.** The changes in consumer lifestyles that we are seeing are not simply a passing trend because they are carried through by a reality: climate change, pollution, scarcity of raw materials, and economic disorder. The responsible consumer is a growing trend.

No wonder worldwide, it is estimated that so-called socially responsible investments (SRI) represent USD $3 trillion in assets. These SRI are mostly unavailable to small green businesses because mostly they are not listed on any stock markets; now, the SRI is mostly invested in traditional businesses that have greener policies than their competitors (example: SHELL instead of CHEVRON). That is probably due to the limited number of SRI choices on where to invest the green dollars in the stock market.

Approximately two-thirds this amount comes from the American market. In Canada, such assets represent approximately CAD $ 50 billion. In a recent poll, 53% of Canadian respondents said they were interested or highly interested in responsible investment. Socially responsible investment is a significant, growing phenomenon and is sharply increasing in the United States, largely exceeding the increase in the market as a whole. In fact, the phenomenon has given rise to a brand new sector of firms offering socially responsible investment consulting and financial products. (source: Quebec National Assembly, 2002), Furthermore, the Green Stock Exchange (GREENSX) also provides over 1,000,000 charitable organizations in the United States (with $1.76-Trillion in assets) with an opportunity to get involved in social investments.

Furthermore, the Green Stock Exchange (GREENSX)'s “ uses an eBAY.COM AUCTION STYLED” system for trading carbon credits. The Kyoto pact has spurred a carbon trading market was around $30 billion in 2006 as per the estimates of the International Emissions Trading Association. Some analysts estimate that it could grow into a $3 trillion market over the next 20 years.

Founded by artist & social entrepreneur David Kam in 2007, the Green Stock Exchange (GREENSX) is a division owned and regulated by the E=MC² Company Inc. The E=MC² Company is a different kind of company. We are social entrepreneurs (our definition of "social entrepreneur" is a mission driven enterprise that makes money, while benefiting society”).

Our Collaborative Platform

The Green Stock Exchange (GREENSX) is designed as a Web 3.0 collaborative system and social network for bringing together investors, issuers, companies, non-profit organizations and people interested in small eco-friendly, socially responsible and sustainable businesses, including those in the creative industry (music, art, movies, performances). Note that issuers in the creative industry needs to keep their social and creative ideals central to their mission - to ensure both a sustainable enterprise and great art.

Don Tapscott, author of Wikinomics: How Mass Collaboration Changes Everything, urges people to consider new business models, including the wiki workplace and open platforms, which tap into the collaborative spirit. Push programs assume demand can be forecast and treat people as passive consumers. In Wikinomics, the new pull platforms are customized and flexible and treat people as networked creators. For example, rather than relying on music companies to pre-determine the mix of songs on a CD, an increasing number of music listeners are downloading individual tracks and assembling their own tailored sequence of songs. Another good example is blogging tools that provide everyone with the capability of quickly “publishing” their perspectives and creative content like music, photos and even video (example YOUTUBE.COM) and making it broadly available to others.

As shown in our business model on the right, the Green Stock Exchange (GREENSX) is fully integrated with our grass roots green social network (like MYSPACE.COM & FACEBOOK.COM), called the E=MC² Creative Friends Network; the community platform allows millions of people and organizations to actively participate in the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products.

Furthermore, through our Green Business Certified Logo program, we can certify to consumers that a company is a green business, by meeting the following social and sustainable guidelines.

We are part of a grass-roots un-organized international green movement that is loosely identified as LOHAS (Lifestyles of Health and Sustainability). LOHAS members are those who are passionate about organic foods, the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. The LOHAS market is valued at $546 billion market worldwide, and growing, but it is also fragmented and difficult to reach. We intend to unite the worldwide green movement, as well as making it easier to drive more investments into small green companies.

Creative Capitalism

The exchange fosters “creative capitalism”, by not only generating wealth, but also benefiting society; our collaborative system encourages healthier lifestyles, fair-trade, sustainability, protecting the environment, creativity, diversity, helping the poor and charity.

Examples of "social entrepreneurship": are micro-credit to the poor (founded by Nobel Peace Prize winning Dr. Muhammad Yunus founder of Grameen Bank), The Body Shop (when it was first founded for more environmentally friendly cosmetics) and Plumpy’nut (a nutritious food bar created by André Briend to feed the malnourished poor). The Green Stock Exchange (GREENSX) will bring a brighter future for mankind, and for planet earth. As explained earlier, socially responsible investments already represent USD $3 trillion in assets worldwide.

More recently, on November 12, 2007 Canada's Financial Post observed that "ethical investment funds now represent a significant portion of the total funds worldwide - somewhere between 15% and 30%, depending on country and investment criteria. These funds are not investing this way to be nice, they are doing so because it makes sense. The JANTZI Index [started in January 2000, with Dow Jones and the Montreal-based State Street Global Advisors as partners] for example, contains a portfolio of 60 CSR firms, and it consistently outperforms the Canadian stock market."

Come join the green revolution!


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Why the Need for a New Green Stock Exchange (GREENSX)?

• GREENSX makes it easier for green investors to find and support social entrepreneurs;
  
  
• The most active IPO market for small green companies is now AIM in London, not USA or Canada;
  
  
• GREENSX makes public offerings for small green businesses easier & less costly;
  
  
• Provides early stage investors, venture capitalists, and angel investors with a quicker exit strategy, in addition to more liquidity for their securities;
  
  
• Social businesses are wary of listing on a mainstream exchange for fear of having their social mission hijacked; green businesses have different philosophies than traditional businesses;
  
  
• Our Certified Green Business Logo program helps consumers identified that a company is certified green by meeting the social and sustainable guidelines set by the exchange;
  
  
• Makes trading of small SEC exempted securities on secondary markets easier; shares includes regulation A, SB-1, SB-2, and small company offering registration (SCOR) shares;
  
  
• Traditionally, a small social business that wants to raise $ 25 million or less via a IPO cannot find an underwriter, but now it is possible with the GREENSX;
  
  
• Green investors may be more patient, since all business on the GREENSX benefits society;
  
  
• GREENSX attracts pension funds interested in green businesses (social businesses);
  
  
• GREENSX creates more companies that support: environment, fair trade and social causes;
  
  
• Foundations and philanthropists may find it attractive to invest part of their charity money into GREENSX companies;
  
  
• GREENSX provides greater visibility for green businesses (social businesses).

Since, all the listed companies on the exchange are pre-screened, evaluated, and audited according to social and sustainable guidelines set by the exchange, it will become easier for individual investors to finance more eco-friendly, socially responsible and sustainable businesses. Make money, while benefiting society.

The Green Stock Exchange (GREENSX) helps green investors to support green companies that take responsibility as members of our global community to make efforts to mitigate environmental degradation, to address issues of social justice and to promote healthy communities, in the pursuit of their financial objectives.


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The eBAY.COM Auction Styled Carbon Trading System

Carbon trading on the Green Stock Exchange (GREENSX) is also a “Web 3.0 eBAY.COM AUCTION STYLED” system, whereby registered brokers for the Green Stock Exchange (GREENSX) can list and auction off carbon emission credits and other environmental products.

The Kyoto pact has spurred a carbon trading market was around $30 billion in 2006 as per the estimates of the International Emissions Trading Association. Some analysts estimate that it could grow into a $3 trillion market over the next 20 years.

The Green Exchange intends to offer including: trading in global carbon-based contracts, such as carbon allowances under the European Union Emissions Trading Scheme, carbon credits under the U.N. Clean Development Mechanism, and verified greenhouse gas emission reductions used in accordance with voluntary carbon standards. The Green Exchange will also offer contracts for U.S. SO2 and NOx emissions allowance trading programs, as well as contracts for national Green-e certified voluntary renewable energy certificates.

The overall volume of trade in Kyoto carbon credits grew by 36 per cent, from 362 million tons of carbon dioxide equivalent (MtCO2e) in 2005 to 491 MtCO2e in 2006, according to Natsource’s figures. Most of the carbon trading takes places in such places as the European Climate Exchange (London), the Chicago Stock Exchange, and the Montreal Stock Exchange. A report by CIBC World Markets appearing in the Financial Post in 2007 stated that companies representing 40% of the Toronto Stock Exchange's total market capitalization would be directly affected by a legislated system of greenhouse gas (GHG) emissions caps and trading, and that impact will be negative for most of them.

The power of eBAY.COM carbon trading system is its ease of use and easy participation.


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What is a social business?

Students in business schools now learn that businesses are of two kinds: a) for-profit: business to make money, and b) non-profit: business to do good to others. We envision a third type of enterprise, that both makes money and also benefits society, which we call social entrepreneurs or social business.

The new "social business " is a mission driven enterprise that makes money, while benefiting society. A social business is a new model of business. Since a company makes a profit, while benefiting society, some people call it a b-company (benefit company) or social business or social entrepreneurs or social capitalist. Examples of "social business ": are micro-credit to the poor (founded by Nobel Prize winning Dr. Muhammad Yunus founder of Grameen Bank), The Body Shop (when it was first founded), Ben & Jerry's Ice Cream (when it was first founded), EDUN (ethical clothing founded by wife of BONO, a member of rock group U2), and Plumpy'nut (a nutritious food bar created by André Briend to feed the malnourished poor).

We hope that green investors will support social businesses that:

• help people live longer (organic and healthy foods; alternative medicines; yoga & fitness);
• make people happier (personal development; social issues);
• bring a better future for our children (sustainable practices and technology);
• help people live more comfortably (sustainable houses and buildings);
• support charity and local communities (giving back);
• protect the environment (organic farming, sustainable materials, recycling) ;
• foster peace, fight poverty and encourages equality (fair-trade, micro-financing, better board member and upper management representation);

We believe that the creation of the new Green Stock Exchange (GREENSX) will benefit mankind and planet earth, by supporting a more compassionate type of "creative capitalism".

The Green Stock Exchange (GREENSX) is a type of social exchange similar to South African Social Investment Exchange (Sasix) and Brazil’s Social Stock Exchange (BOVESPA), but with focus on for-profit social business (small eco-friendly, socially responsible and sustainable businesses).

"We started out by assuming a world with two kinds of people, one kind wants to make money, the other kind wants to do good. But in the real world there are not two types of people, but only one type of people with two types of interests, in varying proportions", says Dr. Muhammad Yunus founder of Grameen Bank.

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The LOHAS Market

The Green Stock Exchange (GREENSX) is part of an green movement internationally known as LOHAS (Lifestyles of Health and Sustainability). The term LOHAS was first coined by sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World (also founders of Gaiam, LOHAS Journal and LOHAS Forum in 1999).

Studies have classified 23% of the U.S. population (about 50 million adults) of the U.S. adult population as " LOHAS", who tend to make their purchasing decisions in keeping with their values of social and environmental responsibility; LOHAS members are those who are passionate about organic foods, the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. It is a $230 billion market segment in the United States alone and a $546 billion market worldwide.The leading countries spearheading this green movement is Japan and Taiwan.The marketplace includes goods and services such as:

• Organic and natural food
• Organic and natural personal care products
• Yoga, Tai Chi, massage centers, spas and fitness products
• Hybrid and electric cars
• Green and sustainable building
• Eco-tours, hiking and wilderness trips
• Energy efficient electronics/appliances
• Socially responsible investing
• Natural household products (paper goods and cleaning products)
• Natural and preventive medicine (Naturopathic, Chinese medicine, etc.)
• Fair-trade fashion
• Eco-publications and advertising

People are now just realizing the interconnectedness of global economies, cultures, environments, and political systems, as well as the interconnectedness of mind, body, and spirit within individuals in order to achieve full human potential.

The E=MC² Company (owner of the Green Stock Exchange (GREENSX)) will become a leader in spearheading the LOHAS green movement. Read more about LOHAS >

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Our Social and Sustainable Guidelines

The listed companies must meet the exchanges social and environmental standards as set out below.   

        We support companies that practices and are committed to:

	sustainability (by use of materials, waste, goods & services it provides)
	carbon neutrality to fight climate change
	fair trade, sweat shop free, living wages and pay equity
	charity, support local communities & the economically disadvantaged
	produce, distribute and sell natural/organic food products
	foster diversity and equality for women, race, age, religion, the disable and sexual orientation
	demonstrated record of women & minorities serving on their boards/management
	purchase goods / services from minorities, women owned, small businesses and local businesses
	renewable and clean energy

         We avoid companies which derives a substantial amount of their revenue from:

	engaged in child labor and exploitation of children
	military weapons, firearms and military operations
	nuclear power plants and nuclear wastes
	products with genetically modified organisms (GMO) and cloned organisms
	tobacco products and illegal drugs
	alcoholic beverages, except wine and wineries
	gambling
	engaged in anti-union activities
	products using recombinant bovine growth hormone (rBGH/rbST)
	dumping and disposal of hazardous and toxic wastes
	mining, oil and gas
	violations of environmental laws and regulations
	producers of synthetic pesticides and fertilizers
	industrial agricultural operations and/or confined animal feeding operations
	fishing or hunting
	cruelty to animals, including testing on animals
	the fur trade or products made with fur, ivory, rare wood, etc.
	violating occupational health and safety laws/regulations
	violating affirmative action standards, practiced discriminatory labor practices based on disability, gender, age, race, religion or sexual orientation

The exchange works in concert with our mission to protect and restore earth's natural systems, to promote a sustainable society and to develop a healthy lifestyle. We hope by providing this venue for matching green investors to green businesses, will foster more sustainable and healthy businesses.

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About Us

We are a small privately held Canadian federally incorporated company, founded in 2007.

As we described earlier, the E=MC² Company is a different kind of company, on a mission to create a greener lifestyle that is more earth friendly, people friendly, and health friendly. This is done by creating a culture of greater understanding, compassion, creativity, love, respect and care for planet earth, as well as for humanity; our green movement is called LOHAS (Lifestyles of Health and Sustainability).

We are social entrepreneurs founded by artist & social entrepreneur David Kam (also founder of the Thinkism Art Movement , the first fine art movement of the 21st century - described as art with a social conscience) and cultural consultant / futurist ("trend expert") Kie Sasaki, to make the world a better place.

The founders had previous experience in operating an international consumers products company, so they are very knowledgeable in building a global brand and operating a multi-national company. As far back as 1990, they had a idea to develop a socially responsible green company, having previously organized events to raise money for cancer research, AIDs research, and to prevent domestic violence. 

In 1990, the founders pioneered the energy drink category, being the the first in the world to add ginseng and ginkgo biloba to formulate their Energy Drinks, after noticing people lining up to buy ginseng root in Chinatown. They negotiated a 5 year franchising-licensing agreement with Grey Beverages, the largest independent bottler in Canada (now owned by Pepsi-Cola Bottling Group) to test market a E=MC² Energy Drink, for North Pole Beverages Co., in Western Canada (population 2 million people). The E=MC² Energy Drink outsold the Red Bull Energy Drink 5 to 1 and was the # 1 Energy Drink in the market where it was distributed; however distribution was discontinued when the Pepsi-Cola Bottling Group acquired Grey Beverages and SOBE. It was then only sold as a limited edition item. E=MC² Company Inc. was formed in 2007 and acquired the rights to the E=MC² trademark worldwide.

Charity

As part of the founders commitment to social responsibility, they also founded the Make Hunger History program (MakeHungerHistory.com); Make Hunger History is a charitable social program operated by our sister non-profit organization, the E=MC² Foundation, to alleviate hunger and poverty in third world countries. The program hopes to raise $100 million over the next 10 years to fight poverty and to make the world a better place.

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Our Online Green Social Network

To empower LOHAS, we have created an online grass-roots green social network, called the E=MC² Creative Friends Network, to change the way we live and consume; this is done by empowering health, sustainability, and social consciousness. Come join millions of us on our journey to create a greener planet (it is FREE to join).

It is the ideal meeting place for those who are passionate about the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. We have a strong technology focus, which we called Web 3.0 technologies.

At our online social network, our goal is to help our members reach their full potential through creativity and to be more socially conscious. We also help creative members in our social network to build their careers, to sell their original creations, to make friends, and to share their creativity. Members can exchange ideas, make friends, find dates, develop green products, start your own business, share your creativity, exchange photos, share recipes, view videos, write a blog, learn a new language, find jobs, raise funds for your art & creative projects and more, all while supporting their favorite charity. Find Out More Info >


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The Mission

We are a social business, empowering the green revolution. The company's mission is make the world a better place, as well as to promote health, sustainability, creativity and charity. We want to create a greener lifestyle that is more earth friendly, people friendly, and health friendly.

• Health
  We will use whenever possible natural and organic ingredients, which help people become healthier, live happier and to help them live longer.
  
  
• Sustainability
  We will be as much as possible earth friendly and take good care to protect the environment in production, packaging and transportation of products and throughout our business. We will educate and provide solutions to the public/suppliers about protecting the environment, fair trade and sustainability practices.
  
  
• Creativity
  Using our online grass-roots green social network, we will empower people to reach their full potential, by giving people the opportunity to express their creativity, to share their ideas for sustainable living, to exchange concerned about health and social issues, to jointly-develop natural and organic foods, to encourage fitness and healthy living. By engaging the members in a lifelong participatory relationship, we will bring a healthy return for investors, while benefiting society.
  
  In addition, we will provide our employees (which we call "green educators") with a happy, creative, fun and rewarding working environment.
  
  
• Charity
  We believe in the interconnectedness of global economies, cultures, environments, and political systems, as well as the interconnectedness of mind, body, and spirit within individuals in order to achieve full human potential. We will work with celebrities, retailers, and influential people to help Make Hunger History (MakeHungerHistory.com) and to make it easier for people to support charities via our Green Charity website.
  

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Investment Opportunities

The company is currently seeking green investors to help grow the company. In 2008, the company anticipates on making a Direct Public Offering (DPO-initial public offering) of shares, which it anticipates to raise US $ 5 million. This offering is based on the exemption from such registration as set forth in §4(2) and Regulation A of the Securities Act of 1933, as amended, and similar provisions of applicable state securities laws. The shares offered will be listed on the Green Stock Exchange (GREENSX) and can be publicly traded .

The money raised will be used to grow the company and its brands. Also, funds will be used for strategic acquisitions.

The ultimate goal is to make an IPO and also be traded on one of the bigger stock exchanges, such as AIM (London Stock Exchange) or NASDAQ. Find Out More Info >

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source:
*Natural Marketing Institute / sample 2000 / June 2005;
**Ropper Center for Public Opinion Research in June 2006 / sample 1002 respondents.